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Project 02

SS26 Commercial Campaign

Creative brief & photoshoot production

A creative brief defining the direction and visual approach for the SS26 photoshoot at Paper Moon Fashion. The shoot was designed to present the collection to B2B buyers and retail partners, with a specific focus on the junior and tween market. The result is a clean studio aesthetic with a product-focused approach.

Client
Paper Moon Fashions
Year
2025
Role
Creative direction, brief, shoot production
Deliverable
Creative brief, 7 pages
Cover · Commercial campaign 2025
Cover · Commercial campaign 2025
01 · Shoot objective
01 · Shoot objective
02 · Creative concept
02 · Creative concept
03 · Visual direction
03 · Visual direction
04 · Styling direction, key pieces
04 · Styling direction, key pieces
04 · Styling direction, looks
04 · Styling direction, looks
Production notes
Production notes

Let’s work together

npuissesseau@gmail.com