About
Merchandising & product strategy assistant, based in Paris. HEC Montréal graduate, specialised in brand retail and visual merchandising. A dual field and strategic background: shoot coordination, in-store scenography and key account management, focused on brand value and the customer experience at point of sale.
Experience
Merchandising & Operations Lead (B2B)
July 2025 – July 2026Paper Moon Fashions · Montréal, Canada
- Managed a portfolio of key accounts (Simons, Anthropologie, BODE…) and supported B2B clients in developing their private-label collections, with priority follow-up on the Simons account (Twik junior line).
- Wrote the creative briefs for photoshoots and oversaw production of the resulting visuals.
- Organised and ran preparation for international trade shows (Curve, Montréal and New York).
- Produced benchmarks and trend research to steer design, assortment and positioning of new collections.
Business Developer
December 2024 – June 2025Marie Claire Éditions · Levallois-Perret, France
- Prospected and developed new strategic growth levers across the different editions.
- Ran market studies, competitive benchmarks and positioning opportunity analysis.
- Coordinated cross-functional projects with external partners and internal teams.
Visual Merchandiser
September 2023 – August 2024Brandy Melville · Montréal, Canada
- Set up and showcased product in store.
- Coordinated directly with head office to enforce brand guidelines and the concept-store DNA.
- Analysed sales results and adapted product placement to maximise commercial performance.
- Ran the store’s online communication relays to support its image.
Education
Master in Marketing
2019 – 2024HEC Montréal
Skills
- Creative briefs, key account management and project coordination
- In-store scenography, product showcasing and brand guideline enforcement
- Office Suite, Adobe Illustrator, Figma
- French & English