# SS26 Commercial Campaign — Creative brief & photoshoot production

A creative brief defining the direction and visual approach for the SS26 photoshoot at Paper Moon Fashion. The shoot was designed to present the collection to B2B buyers and retail partners, with a specific focus on the junior and tween market. The result is a clean studio aesthetic with a product-focused approach.

- Client: Paper Moon Fashions
- Year: 2025
- Role: Creative direction, brief, shoot production
- Deliverable: Creative brief, 7 pages

## Project boards

1. Cover · Commercial campaign 2025 — https://nienkepuissesseau.com/img/ss26-campaign/page-1.jpg
2. 01 · Shoot objective — https://nienkepuissesseau.com/img/ss26-campaign/page-2.jpg
3. 02 · Creative concept — https://nienkepuissesseau.com/img/ss26-campaign/page-3.jpg
4. 03 · Visual direction — https://nienkepuissesseau.com/img/ss26-campaign/page-4.jpg
5. 04 · Styling direction, key pieces — https://nienkepuissesseau.com/img/ss26-campaign/page-5.jpg
6. 04 · Styling direction, looks — https://nienkepuissesseau.com/img/ss26-campaign/page-6.jpg
7. Production notes — https://nienkepuissesseau.com/img/ss26-campaign/page-7.jpg

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HTML: https://nienkepuissesseau.com/work/ss26-campaign/
French version: https://nienkepuissesseau.com/fr/work/ss26-campaign.md