# About — Nienke Puissesseau

Product & operations lead, based in Paris. Offer development, spotting commercial opportunities, coordinating international projects, steering external vendors and analysing performance, with an approach combining creativity, market intelligence and business acumen.

## Experience

### Product & Operations Lead (B2B) — Paper Moon Fashions
September 2024 – July 2026 · Montréal, Canada

- Offer development — End-to-end management of collections (from trend research and needs analysis through to development, production and go-to-market) for private labels and B2B clients.
- Business development — Identifying and prospecting new clients, creating presentation materials and dedicated tools to showcase the offer, the products and the know-how to prospects.
- Project management — Coordinating development projects with internal teams, factories and international suppliers. Tracking schedules, deliverables, samples and production milestones.
- Projects & activations — Managing collection-related projects: trade show participation, photoshoot coordination and creation of sales materials, with follow-up on vendors, schedules and deliverables.
- Performance & trends — Analysing sell-through and product performance to identify successes and areas for improvement. Ongoing monitoring of trends, consumer behaviour and competitive shifts to feed future developments.

### Visual Merchandiser — Brandy Melville
February 2023 – August 2024 · Montréal, Canada

- In-store — Set up and showcased product in store.
- Guidelines — Coordinated directly with head office to enforce brand guidelines and the concept-store DNA.
- Sales — Analysed sales results and adapted product placement to maximise commercial performance.
- Image — Ran the store’s online communication relays to support its image.

## Education

Master in Marketing — HEC Montréal, 2019 – 2024

## Skills

- Product & Project Management: Offer development, market analysis, deadline management
- Business & Communication: B2B acquisition, customer experience, commercial communication, trend watch
- Data & Performance: Product performance analysis, KPI tracking, data analysis
- Tools & Software: Excel, Adobe Illustrator, Figma, PLM

## Contact

npuissesseau@gmail.com

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HTML: https://nienkepuissesseau.com/about/
French version: https://nienkepuissesseau.com/fr/about.md